Tonight, Friday, May 18 at 6pm, we will be holding a final informational meeting regarding the Bay & Sixth, Victoria Rose Project. Although many people will be in attendance, we know many of you will not be able to make it.

 So…we would like to share the information that will be presented to all in attendance to those of you unable to attend. I have read all your comments on the petition website and spoken to several of you directly regarding the project. Now is the time to offer the most complete information available so that everyone can make a fair assessment of the validity of the Victoria Rose Project.

 The information and presentation merely clarify information regarding the project. We hope to quell some rumors and offer facts regarding the project since there has been a proliferation of misinformation.

 Included with this email are the presentation, a Q&A based on questions from Monday’s information session (05/14/18), responses to the petition comments, and information sheets on Beach Haven’s Business Redevelopment District, COAH and Pervious Pavement.

 Following this information session, BH Council will be voting on this project on Thursday, May 24, 2018. As such, we would like residents, tax-payers and all interested parties to be fully briefed on the Victoria Rose Project.

 Thank you for your time. I welcome all comments.


 Mayor Nancy T. Davis


 The following points are links to information you may be interested in!








Commissioned by the 

Southern Ocean County Chamber of Commerce

Study by Stockton University


Economic Development Meeting Minutes  


How do you make a Great Town Even Better?

          Beach Haven is a small borough on Long Beach Island with many amenities that make it a popular destination for families. It’s been five years since Hurricane Sandy and its recovery is near complete. Today there are wider beaches, high sand dunes that protect homes, a successfully re-opened Surflight Theatre and houses have been re-built. So WHY should we make try to make Beach Haven Even Better?

         Today, unfortunately there are a large number of empty stores and empty lots in the Business District. Buying habits have changed and there are fewer residents living year-round. As with other island communities, nuisance flooding is more frequent. Motivated by the need to address these challenges Beach Haven Borough established in 2017 an Economic Revitalization Team. With the support of the Southern Ocean County Chamber of Commerce, homeowners, visitors and local businesses were surveyed and interviewed. The following is a summary of the findings presented at an Economic Forum held on December 7, 2017 for homeowners and the business community:

   1. Most businesses reported having their best season since Sandy. While sales were up, there              as less consumer traffic.

   2. There was a change in buying habits with more of an interest in upscale gifts and clothing.

   3. There was a change in the consumer base. There were more second homeowners and                     seasonal renters in the larger homes that have replaced smaller summer cottages and fewer           short-term visitors.

   4. The second homers and seasonal renters dine out an average of three (3) times per week and         everyone surveyed wanted more restaurants. There was a strong preference for more                       waterfront and outdoor dining.

   5. There was strong support for the recently introduced LBI shuttle bus and it is creating an                    island  wide economy and customer base for businesses.

   6. LBI and Beach Haven have become a popular wedding destination benefitting a wide range of         businesses. A strong need was expressed for more reception venues and places for guests to         stay.

   7. There was strong support for events, e.g. the Chowderfest. Second homeowners now frequent         Beach Haven in the off season creating a weekend economy. There was the recommendation         for more events to extend the season, e.g. Octoberfest, Holiday Celebrations, Spring                         restaurant week etc.

   8. The real estate market is strong with 48% of the survey respondents interested in buying                   either a single family, condominium or duplex residence.

   9. While the Historical and Maritime Districts were very popular, respondents noted that the                   Business District looked tired.

  10. Traffic, crowds and a lack of seasonal help for the businesses were identified as issues.

       Most of all, people like the small-town feel of Beach Haven; riding bikes, shopping, dining out           and just walking around the town. Today Beach Haven’s primary customer base are its                       homeowners, seasonal renters and visitors over the age of thirty-five and their families.

      A great deal of information was collected regarding who is attracted to Beach Haven and LBI: income levels, their ages, family size, primary residence etc. Notable was the absence of young people under the age of twenty-five and visitors from the nearby over-55 retirement communities.

So HOW do you make Beach Haven an even better place to live, work, play and visit? 

Using the survey information, Beach Haven and its Economic Revitalization Team will start working on gaining support for the following initiatives in 2018:

· Invite the different Chambers of Commerce, business and non-profit organizations to participate with the Beach Haven Economic Development Team:

         a. Planning of Events and Activities

         b. Improving Communications

         c . Prioritizing Public/Private partnership Community Improvement projects

·            Prioritize and Implement the recommendations of the Beach Haven Master Plan

         a. Reduce nuisance flooding

         b. Streetscape Improvements to the Business District

         c. Park Improvements

            Establish Economic Redevelopment Zones in the Business and Marine Commercial Districts.

        a. Because of higher property values that would be realized in these two districts, there will                  be significant intermediate and long term higher tax revenues from these properties                          reducing the tax burden of home owners.

        b. Enables Beach Haven to be pro-active in reducing the number of empty stores and vacant                lots while being selective in the type of project/business that would receive consideration

        c. Enhance the attractiveness of these districts

        d. Through the use of short term tax abatements and a relaxation of zoning requirements                      provide a greater financial return to interest investors.

The survey presentations were outstanding. We thank Brian J. Tyrrell, PH.D. of Stockton University, along with Beach Haven’s consultants Joe Getz and James Maley, for guiding us through this process. With almost 2,300 people and two dozen businesses interviewed or surveyed the data base is very large and has a high level of statistical confidence. The power point presentations along with written reports will be posted on the Resources section of Beach Haven Municipal website 



Borough of Beach Haven

300 Engleside Ave,,

Beach Haven, NJ 08008

Phone. 609-492-0111

Fax. 609-492-6262

Contact Us


Monday9:00AM - 4:00PM
Tuesday9:00AM - 4:00PM
Wednesday9:00AM - 4:00PM
Thursday9:00AM - 4:00PM
Friday9:00AM - 4:00PM